How Facebook News Feed Works

The Main Factors Influencing What You See

So how does Facebook’s algorithm choose what appears in what order? It assigns each story a personalized relevancy score that’s different for each person that sees it, and puts the most relevant stories first. The algorithm takes into account thousands of different signals. But here are the four main factors that decide a story’s personalized relevancy score, and therefore its visibility to that user.

Hey Millennials, Your Mom Is About to Follow You on Snapchat

It’s part of a mounting body of evidence suggesting Snapchat is on the verge of its “mom moment,” the point at which a social media platform tips from niche network to mainstream sensation and becomes the type of thing your mother will start using. Maybe not tomorrow, but sooner than you think. 

The Ultimate Guide to Facebook Video Ads

Facebook video consumption is skyrocketing, and it’s surpassing and closing in on YouTube at every turn…

Facebook receives over 4 billion video views per day.

On top of that, Facebook has finally caught up with YouTube in Desktop video viewing numbers. And, Facebook is crushing YouTube in mobile video minutes watched per month.