Much of Snapchat’s growth is being driven by older Americans. This year, 6.4% of Snapchat’s users will be between 45 and 54, up from the 4.2% previously projected. In fact, projections for users all ages 45 and older have been adjusted upward. Meanwhile, projections for users 24 and younger have decreased slightly, as competition from rival Instagram heats up.
US Snapchat Users in 7 Key Charts
For teens, it’s quickly becoming the preferred social media site
Hey Millennials, Your Mom Is About to Follow You on Snapchat
It’s part of a mounting body of evidence suggesting Snapchat is on the verge of its “mom moment,” the point at which a social media platform tips from niche network to mainstream sensation and becomes the type of thing your mother will start using. Maybe not tomorrow, but sooner than you think.