How Facebook News Feed Works

The Main Factors Influencing What You See

So how does Facebook’s algorithm choose what appears in what order? It assigns each story a personalized relevancy score that’s different for each person that sees it, and puts the most relevant stories first. The algorithm takes into account thousands of different signals. But here are the four main factors that decide a story’s personalized relevancy score, and therefore its visibility to that user.

The Ultimate Guide to Facebook Video Ads

Facebook video consumption is skyrocketing, and it’s surpassing and closing in on YouTube at every turn…

Facebook receives over 4 billion video views per day.

On top of that, Facebook has finally caught up with YouTube in Desktop video viewing numbers. And, Facebook is crushing YouTube in mobile video minutes watched per month.