Demographic targeting (using consumers’ age and gender to make media decisions) continues to be used widely, but advertisers are raising questions about its effectiveness.
What Video Ad Length Is Best on Facebook?
65.8% of US marketers plan to use the platform for video ads
The Ultimate Guide to Facebook Video Ads
Facebook video consumption is skyrocketing, and it’s surpassing and closing in on YouTube at every turn…
Facebook receives over 4 billion video views per day.
On top of that, Facebook has finally caught up with YouTube in Desktop video viewing numbers. And, Facebook is crushing YouTube in mobile video minutes watched per month.